What Is Popunder Traffic? A Guide to One of the Oldest & Still-Effective Ad Formats
What Is Popunder Traffic? A Guide to One of the Oldest & Still-Effective Ad Formats
Blog Article
In the fast-moving realm of digital marketing, advertisers are always testing new ways to reach users. But some ad formats continue to deliver results year after year—Popunder traffic is one of them.
Despite being less flashy than native ads or push notifications, pop under ads still generate strong ROI for a lot of verticals, specifically in affiliate marketing, software downloads, gambling, adult, and sweepstakes offers.
???? What Is Popunder Traffic?
Popunder traffic identifies website visits generated through popunder ads—a form of advertisement that opens inside a new browser window beneath the active one whenever a user clicks or interacts having a webpage.
Unlike pop-up ads that demand immediate attention, popunders remain hidden before the user closes or minimizes their current tab, at which point they discover the new page that was quietly loaded.
???? How Do Popunder Ads Work?
A user visits a publisher’s website.
A popunder script is triggered when the user clicks, scrolls, or interacts while using page.
A new window or tab opens in the background while using advertiser’s web page.
Once an individual finishes browsing the first site and closes it, they start to see the ad.
This subtle approach makes popunders less annoying than intrusive pop-ups, while still grabbing attention in the right moment.
???? Who Uses Popunder Traffic?
Popunder ads are especially popular with:
Affiliate marketers
Download and software installers
Adult traffic campaigns
Sweepstakes and giveaways
Casino and betting platforms
copyright offers
These verticals benefit from the high volume and low cost per visitor that popunder traffic provides.
⚙️ Key Metrics in Popunder Campaigns
When evaluating or building a popunder campaign, these metrics are very important:
CPV (Cost Per View): What you pay per opened popunder
CTR (Click-Through Rate): Percentage of users who click after looking at your page
Conversion Rate: Users who complete your desired action (signup, purchase)
ROI/ROAS: Return on investment or ad spend
???? Advantages of Popunder Traffic
Benefit Description
✅ High Volume Huge reach from global publisher networks
✅ Cost-Effective Low CPV in comparison to other ad formats
✅ Bypasses Ad Blockers Many popunders can evade common ad-blocking software
✅ Better Timing Users start to see the ad when they’re completed with original content
✅ No Need for Opt-In No permissions or subscriptions required
⚠️ Disadvantages of Popunder Ads
Drawback Description
❌ May Be Blocked Some browsers or extensions block popunder behavior
❌ Lower Engagement Users might ignore the new tab or close it immediately
❌ Reputation Risks Poorly placed popunders might be associated with spam
❌ Limited Branding Not suitable for brand-safe environments
????️ Top Popunder Ad Networks
If you're looking at running popunder traffic, these networks are recognized for quality and scale:
Network Features
PropellerAds Global reach, smart targeting, anti-bot tech
PopAds Real-time bidding, highly customizable filters
Adsterra Offers popunder and direct link formats
HilltopAds Clean traffic with competitive CPV rates
Zeropark Supports pop traffic with advanced targeting
???? Best Practices for Popunder Campaigns
Use a Fast-Loading Landing Page: Speed matters—users may bounce in the event the page takes to much time.
Target by Device & GEO: Mobile and Tier 3 countries often offer the best ROI.
Test Different Offers: Some verticals perform better than others; always A/B test.
Use Frequency Capping: Avoid annoying users by limiting the frequency of which they view your ad.
Optimize for Bounce Rate: Add compelling headlines or countdowns to relieve instant exits.
Popunder traffic may appear old-school, however it is far from outdated. For performance marketers, it remains a high-volume, cost-effective traffic source—perfect for testing offers, scaling campaigns, or reaching users in the less competitive ad space.
As with any ad format, success is dependent upon targeting, squeeze page quality, and gives relevance. Done right, popunder ads can quietly drive big results.